DIAGNOSTICS & AGRITECH — Market Analysis
Market sizing and customer segmentation for two innovative companies in the diagnostics and agritech sectors
|
Project name |
Market Sizing and Customer Segmentation in Diagnostics and Agritech |
|
Client |
2 Undisclosed |
|
Sector |
Diagnostics / Agritech |
|
Zetis services |
Market Analysis, Business Strategy & Sales |
|
Project duration |
6 months |
|
Project status |
🔄 Ongoing |
The Context
Two innovative companies — one operating in the diagnostics sector, the other in agritech — are at a crucial stage of their development: the point at which a promising technology must become a scalable commercial product. In both cases, the challenge is understanding exactly where the market is, how much it is worth, and who to target in order to secure the first contracts.
The Challenge
Operating in vertical, high-tech markets such as diagnostics and agritech requires an in-depth understanding of customer segments and competitive dynamics. Without a precise mapping of the potential market and a clear segmentation of target customers, the risk is to scatter commercial resources across low-yield segments or to underestimate high-value opportunities. Both companies need reliable data and a strategic framework on which to build their go-to-market decisions.
Zetis Solution
Zetis initiated a structured market analysis and customer segmentation process for both companies, with an approach oriented towards commercial action.
Features delivered:
Market sizing
Quantification of TAM, SAM, and SOM in the short-to-medium term, with analysis of growth dynamics and key demand drivers in the sectors of interest at European level.
Competitor analysis
Mapping of the main players present in the markets, with identification of existing positioning, supply gaps, and windows of opportunity for a differentiated market entry.
Customer segmentation
Identification and profiling of priority customer segments, based on criteria agreed upon with the client, to guide subsequent commercial and marketing activities.
Needs analysis and decision-making process
Understanding of the specific pain points of each segment, purchasing criteria, and decision-making figures involved in the evaluation and adoption process of the solution.
Go-to-Market recommendations
Translation of analyses into operational guidance on which segments to target first, with which message and through which channels, to maximize the effectiveness of commercial activities in the early stages.
Expected Results
The project is currently ongoing. Upon completion of the analyses, both companies will have a clear and quantified view of their potential market, a segmentation of their target customer base, and a strategic framework to guide their go-to-market decisions. Results will be updated upon project completion.
Zetis’ Role
In this project, Zetis operates as a strategic analysis partner, bringing a rigorous, data-driven approach to two sectors of high technological complexity.