Zetis Consulting

MARKET INTELLIGENCE & FUNDING SUPPORT

Data-driven analysis to validate innovative technologies, increase the visibility of deep-tech companies, and support access to European funding.

The pain point

You have developed an innovative solution, but the market doesn’t know it yet — or can’t find it. The most common challenges:

  • Lack of reliable data on the target market
  • Vague or poorly differentiated positioning relative to competitors
  • Weak digital presence
  • Difficulty building the documentation needed to access funding.

What this means

  • No clear strategy to validate the product, position it, and make it visible to the right clients and potential investors.

Zetis’ proposed solution

We offer specialized technical expertise — 8+ years of experience in the deep-tech innovation sector — in support of your innovation. We help you turn data into concrete decisions, a stronger digital presence, and a compelling company narrative capable of convincing both the market and European funders.

Market Analysis & Technical Feasibility

We collect and analyze quantitative and qualitative data on your target market: size, trends, target segments, and competitive dynamics. We also assess the technical feasibility of your solution.

Brand Positioning & Differentiation

We define your competitive positioning by identifying the differential advantage that sets you apart from the competition. We build a clear, consistent, and compelling value proposition, capable of speaking effectively to both clients and investors.

European Funding Support

We prepare the documentation needed to support your applications for European grants and funding, with structured market analyses and technology validation data.

Our offer

The documents listed below are examples of the deliverables we can provide: each project involves a personalized selection and adaptation, agreed upon with the client during the initial analysis phase to perfectly align with their specific needs.

Analysis and Validation

  • Technical Feasibility Report — Assessment of the technical feasibility of the solution under development, including analysis of engineering constraints, materials, and applicable production processes.
  • Market Research Report — Quantitative and qualitative analysis of the target market: volumes, segments, market share, emerging trends, and potential customer profiles.
  • Competitor Analysis — Analysis of the competitive landscape: who your direct and indirect competitors are and how they position themselves.
  • Brand Positioning & Value Proposition — Definition of the company’s competitive positioning and value proposition towards target segments. Relationship between clients’ real needs and the distinctive features of the solution offered.

Funding and Growth Support

  • Technology Validation Report — Document gathering quantitative and qualitative evidence in support of the validity and innovativeness of the developed technology.
  • Market Opportunity Report — Report on the market potential of the developed technology, including demand estimation, addressable market size, and growth projections.
  • Impact Assessment Final Report — Conclusive evaluation of the expected economic and social impact of the developed solution.

Monitoring

  • Strategic Recommendations Document — Map of opportunities to be seized in the months following the end of the project, with operational guidance and priorities for independent growth.

One-to-One Sessions

  • 1 Kick-off call — alignment on objectives, priorities, and work plan.
  • Every project includes a cycle of one-to-one sessions with our consultant, calibrated to the key phases of the journey. The exact number of sessions is agreed upon based on project complexity and the client’s specific needs.

The concrete benefits for your business

Analyzing the market and positioning correctly delivers tangible results. Here is what our clients achieve.

Higher Chances of Accessing European Funding

Increases the probability of success in grant applications by 30–40%, compared to applications lacking a solid analytical foundation.

Validation of Technological Potential

Validate your technology’s potential with concrete market data in the eyes of clients, partners, and investors, reducing the adoption cycle by 20–30% compared to an unstructured approach.

Increased Market Share

Gain market share progressively and measurably within the first 12 months of the engagement.

Solid Foundation for International Growth

Accelerate expansion beyond national borders. Reduce the time needed to enter a new international market by 25–35%.

Stronger Strategic Decisions

Replacing intuition with reliable market data increases confidence in investment, product launch, and market entry decisions by 40–50%.

Stronger Positioning

Make your business’s value proposition more compelling and harder to replicate in the eyes of clients, partners, and investors.

Let’s find the right path for your project together

Get in touch with one of our consultants, with no commitment, to figure out together where to start to grow your business.

Request a consultation