Zetis Consulting

BUSINESS STRATEGY & SALES

Customised commercial strategies and growth plans to bring your products to market quickly and increase revenue within 6–12 months.

The pain point

Many innovative companies develop excellent technologies but struggle to:

  • structure an effective commercial strategy
  • identify the most suitable sales channels
  • generate qualified leads
  • turn market interest into concrete sales.

What this means

  • The product is there. What’s missing is the bridge between technology and the market.

Zetis’ proposed solution

Our approach is designed to accelerate your market entry and support concrete, measurable growth, working across four integrated levers:

Growth Strategy Definition

We work with you to define a clear positioning and a concrete strategic direction. We analyze your target market, identify growth opportunities, and build a tailored commercial roadmap for your business.

Sales & Marketing Planning

We manage your presence across all channels, online and offline, to generate visibility and reach the right audience. From content marketing to digital campaigns, trade fair participation, and industry events.

Business Development & Partnerships

We support your team in building and optimizing your commercial network, identifying the most effective sales channels for your target market. We assist in developing strategic partnerships, managing key client relationships, and structuring a replicable and scalable sales process.

Sales Funnel Optimization

We analyze every stage of your sales process to identify friction points that slow down conversion. We redesign the funnel to maximize closing rates, shorten sales cycle times, and ensure no commercial opportunity is lost along the way.

Your tailored package

The documents listed below are examples of our customizable offer: during the kick-off we define together the tailored package for your business, adapting it to your specific needs and including only what generates real value.

Analysis and Strategy

  • Market Analysis Report — analysis of the target market, competitors, and positioning.
  • Go-To-Market Strategy Document — roadmap for market entry or growth.
  • Integrated Marketing Plan — calendar and mix of digital and traditional activities.

Implementation

  • Sales Funnel — mapping and redesign of the commercial process.
  • Trade Fair & Events Plan — selection of relevant industry events and attendance strategy.

Monitoring

  • Monthly Performance Analysis — monthly report on activity performance.
  • Strategic Recommendations Document — guidance for the next steps to take independently.

One-to-One Sessions

  • 1 Kick-off call — alignment on objectives, priorities, and work plan.
  • Every project includes a cycle of one-to-one sessions with our consultant, calibrated to the key phases of the journey. The exact number of sessions is agreed upon based on project complexity and the client’s specific needs.

The concrete benefits for your business

Adopting a structured commercial strategy is not a luxury reserved for large companies. Here is what our clients achieve.

Faster Market Entry

Reduces average commercial launch time by 30–40% compared to an unplanned approach. Fewer attempts, faster time to first clients.

Revenue Growth in the First 6–12 Months

Companies that adopt a structured sales process and optimized acquisition channels record revenue growth of between 20% and 35% within the first year.

More Effective Sales Funnels

Increases the average conversion rate by 25–40%, shortening the sales cycle and maximizing the return on every commercial opportunity generated.

Constant Generation of Qualified Leads

Increases the volume of qualified leads by 30–50%, while reducing cost per acquisition through more precise targeting.

Scalable Commercial Strategy

With documented and replicable commercial processes, your company can grow without having to start from scratch with every new market or segment.

Competitive Positioning

Companies that work on positioning record a 20–30% increase in commercial deal closing rates, thanks to a sharper value proposition in the eyes of the client.

Discover how we can accelerate your growth

Find out which strategy is right for your market, with no commitment.

Request a consultation